The Moskovskaya ‘Super Premium’ bottle is mainly served in stylish restaurants and bars, but also sold in retail. It should catch people’s eyes, both at the bar as well as in stores, radiating its high quality and motivating people to try it. Visually it should also emphasize the character and positioning of Moskovskaya (“The True One”).
Your new bottle design should pick up on the latest trends and take them one step further. But the Moskovskaya brand must be clearly recognizable.
When designing the new bottle, you should take the following aspects into consideration: