Design a coffee machine that meets high end demands but remains manufacturable for a mass market.
Think about how to stage our USP’s:
- Raw, green coffee beans
- Self roasting experience and control
- Modular all-in-one coffee preparation process
The design should be simple, yet elegant and unique. Just like Dieter Rams would have designed it. Think white, greyish, earth colors… less electronic, more elemental – the machine is combining all elements: earth (wood, metal, raw beans), fire (roasting), water (brewing) and wind (coffee scent from roasting/grinding/brewing). How does your design reflect this?